Plan Your Stock
Strategy & Play Your Plan —
Business Profile on Bev Day, MBA, CFE
Volume 3, Number 10, Page 31, March 2001
Colorado Woman News
the stock market can be a roller coaster ride for many, but for
Bev Day, it’s just another day of play at the office. “Doing
powerful stock trades make my day,” says Day, founder of Colorado-based
Pathway Seminars. Along with having lively discussions with her
brokers, she plans, designs and conducts stock market seminars for
people beginning their market moves. On top of that, she delights
in coaching women starting a business and those already in business.
Day caught onto the magic of the market while auditing stock and
bond portfolios of large insurance companies during her 22-year
career with the Colorado Division of Insurance. She says she observed
their investment activities, studied market patterns, then incorporated
strategies of successful investors and supercharged her own investments.
For example, she consistently plays her stocks to yield an average
of 7% a month, which equates to an 84% return a year, and even more.
It’s like turning $10,000 into $18,400 in 12 months.
Her two-day workshop – called the Stock Market Round-Up™
– provides participants with the nuts and bolts of stock market
investing. She adds in both fundamental and technical analyses as
well as hands-on trading practice. “The secret is to know
what to buy, then when to buy and sell to get good results. It’s
clear you can’t make much money just holding onto your stocks;
you have to sell to make money. It’s like having a hardware
store and admiring the hammers on the shelf. You don’t make
any money until you sell those hammers.”
has learned that many people feel they don’t have “a
financial mind” or they don’t understand their options.
Consequently, they believe they’re better off not investing
on their own. “Yet everyone can learn how to treat their money
as a top priority, to find the best ways to protect it and make
it grow. Keep in mind no one else is as interested in your money
as you are,” she says.
notes that many investors buy stocks on tips from well-meaning friends
or relatives. Acting on these tips can be damaging to your finances,
Day warns. “When a stock sounds like a good investment, do
your homework before buying. If everything checks out okay, only
then take advantage of valuable tips.”
Trading in the stock market can be learned by anyone who is motivated.
“Take charge. The key to successful investing is to educate
yourself. Read books, attend seminars, take classes and get input
from financial planners and professional investors. Acquire an understanding
of the jargon so you can talk about the plays with your broker.
You’ll find you actually enjoy managing your money,”
Day teaches new investors to learn a variety of plays, then chose
the ones that appeal – those they can play with confidence.
“Practice them over and over on paper until you meet your
objective before using real money in the market. You may find you
like playing the options market, which provides flexibility, leverage
and limited risk – when it’s played right,” says
Day. “First, lay out a plan for your financial future. Plan
your plays and play your plan.”
She says, “I have a great time helping people learn how to
build their assets to fund their dreams.”